Job Description
We are seeking an experienced, well-rounded Marketing Manager to support and manage day-to-day marketing operations for our growing firm. This role is ideal for someone who thrives in a dynamic environment, understands the unique demands of legal marketing, and has hands-on experience with multi-location strategy, digital advertising, SEO, and project workflow management.
The Marketing Manager will oversee projects, coordinate campaigns, supervise team members and vendors, and ensure all marketing initiatives support firm goals. They will collaborate closely with the Director of Marketing and cross-functional leaders to maintain consistent branding, drive quality lead generation, and optimize performance across all channels.
Key Responsibilities
Marketing Strategy & Execution
- Assist in developing and executing the firm’s multi-location marketing strategy across digital and social channels
- Manage marketing calendars, timelines, workflows, and campaign priorities
- Oversee content creation for blogs, landing pages, videos, ads, email campaigns, and social media
- Support brand consistency across all markets, platforms, and practice areas
- Lead cross-department communication to ensure marketing initiatives align with intake, operations, and business needs
Digital Marketing
- Manage SEO strategy including on-page optimization, technical updates, keyword planning, and performance reporting
- Lead PPC and paid media campaigns across Google, Meta, and other relevant platforms
- Oversee digital ad planning, creative reviews, A/B testing, and performance optimization
- Collaborate with agencies or internal teams to ensure KPIs are met
- Track and report on ROI, cost per lead, conversion rates, and channel performance
Project & Team Management
- Manage marketing projects from concept to execution
- Oversee vendor, contractor, and agency relationships
- Supervise junior marketing staff, providing mentorship, feedback, and performance support
- Ensure deadlines are met and projects are delivered at a high standard
- Implement strong workflow, approval, and documentation processes
Website & Content Oversight
- Maintain website updates, landing pages, and digital assets in coordination with the Director of Marketing
- Review and approve creative assets, messaging, and brand materials
- Monitor SEO performance and provide recommendations for content improvements
- Collaborate with internal writers and attorneys to ensure accuracy and compliance
Analytics & Reporting
- Produce weekly and monthly performance data
- Analyze trends in intake data, ad spend, traffic, rankings, and engagement
- Recommend improvements for efficiency, lead quality, and user experience
Qualifications
- 8+ years of marketing experience, preferably in a law firm or professional services environment
- Experience marketing for multi-location or multi-state businesses
- Law Firm experience preferred
- Proficient in SEO, PPC, Google Ads, Meta Ads, Google Analytics, Google Tag Manager, and SEM tools
- Strong understanding of digital marketing KPIs, attribution, and reporting
- Proven experience managing projects, supervising team members, and leading vendors or agencies
- Excellent copywriting, communication, and organizational skills
- Ability to thrive in a high-volume, fast-paced environment
- Strong project management background with experience using platforms like Monday.com or similar
- Bachelor’s degree in Marketing, Communications, Business, or related field preferred
What We Offer
- Competitive salary and performance-based incentives
- Health, dental, and vision benefits
- 401(k) plan with employer match
- Opportunities for professional development and growth
- A collaborative and mission-driven environment where innovation is encouraged
Job Tags
Full time, For contractors,